Guiding leaders to greatness

CX

10 results

Why Intelligent Applications Build Better Relationships With Customers

By Dragoş Căţoiu Head of Private Sector, NTT DATA Romania

With skilful use of technology and data, businesses today can create intelligent customer experiences that outclass anything that was previously possible. Intelligent applications – those that use AI and predictive analytics to provide personalised, actionable outcomes – cannot be overlooked for those wanting to get (or stay) ahead.

TX Marks the Spot: The Strategic Value of Total Experience

By Sebastian Solbach Head of Business Consulting & Solutions, NTT DATA DACH

The past ten years have seen the evolution of expectations, from what customers expect from brands and what employees expect from employers, to what the organisation expects from itself, its own culture and reputation. Combined, these expectations define the concept of the Total Experience (TX) – a concept that’s reshaping corporate strategy, interaction and engagement.

5 Minutes On… Going Circular

By Catherine Weetman Director of Rethink Global and author of A Circular Economy Handbook

The Shift to Zero-Emission Mobility

By Pierfrancesco Fusaro VP Consulting Energy & Utility, NTT DATA Italia

The EU has set ambitious goals for e-mobility, but so far hasn’t created the infrastructure to meet them. A definite and significant first-mover advantage is here, as well as the potential for a new market. Using integrated digital platforms to create an ecosystem will improve the customer experience – the currently missing ingredient to make e-mobility stick.

Neo Business: How Enterprises Must React to Social, Economic and Environmental Change

By Klaus Holzhauser Head of IP & Assets, NTT DATA DACH

What can be considered a ‘transformed’ business has changed significantly. Organisations must consider a plethora of concerns, from customer demands, social issues, environmental concerns to changing relationships with commercial partners, and this symbiotic relationship with the global societal fabric means a new reality for business transformation grounded in collaboration, wellbeing and education.

Culture and Commercialisation: The Best Way Forward For Fans, Hands Down

By Christoph Schindler Managing Director, VfL Gummersbach Handball Club

The potential for digital technology to revolutionise how people interact with sport has been brought into sharp focus over the last year, with the pandemic forcing the industry to rethink how they provide the best service they can for fans. A German handball club has an inspiring story of how to reconcile old cultural values with new commercial demands.

Redefining Audience Innovation

By Ruggero Di Benedetto Head of Media Consulting, NTT DATA Italy

There is a need for brands to shift their conversations with their audiences from the traditional passive to the empowering digital active. By transforming how people interact with media and platforms, businesses can redefine audience innovation.

Sounding Out the New Way of Doing Business in Society 5.0

By Cantemir Mihu Chief Technology Officer, NTT DATA Romania

Societal shifts and new technologies go hand-in-hand: as we develop innovative new ways to connect, our behaviour changes too. The evolution of the music industry offers a useful backdrop against which to consider what we can do now to prepare for what’s likely to happen next – in technology, business and society.

The New Connectivity

By Dan Albright Global Head of Consulting & Marketing Director, NTT DATA Services

A new kind of connectivity has emerged from the global health crisis and ensuing economic challenges of the last few years. Advancing technologies coupled with new ways of living and working have changed our needs for connection. With these changes, the corporate landscape must be reimagined.

Stop, Look, Listen: How Customer-Centricity Will Save You When Everything’s Changing

By Virgil Ilian Senior Research Consultant, NTT DATA Romania

The tech of 2012 saved us in our time of need. But organisations don’t need to be able to predict the future, instead they must embrace customer-centred rapid-innovation, even when it may conflict with traditional ways of doing business.