Founder of BeSci.io and Author of Start At The End
For almost 20 years, Matt has been applying behavioral science to practical problems. After leaving academia, his career as an executive lead from startups to the Fortune 500 and back again, before founding his own consulting collective, BeSci.io, which specializes in capability building to help organizations use applied behavioral science.
In uncertain times, customer needs and priorities inevitably shift and evolve in ways that can induce even more uncertainty for CX teams. Creating a customer experience strategy capable of responding effectively to such changes is vital – and in order to do that, a scientific approach that focuses on behavior first is key.