Alex Allwood

CX expert and author of Customer Empathy: A Radical Intervention in Customer Experience Management and Design

Alex Allwood is a customer experience strategist with expertise in qualitative research and consumer behaviour. A recognised customer-centric practitioner, Alex's method connects ‘customer and culture’ to put customer needs at the centre of leadership, strategy and operations. Alex has authored two books, the latest, Customer Empathy: A radical intervention in customer experience management and design.

01 results

Most recent

Empathy and Trust: The Human Engine in Organizational Performance

Empathy and Trust: The Human Engine in Organizational Performance

By Alex Allwood CX expert and author of Customer Empathy: A Radical Intervention in Customer Experience Management and Design

On the back of the biggest ever global economic shutdown, organizations embraced empathy and trust as the newest workplace traits. As we begin to experience some semblance of normalcy, there is a window of opportunity to leverage this rediscovered state of ‘humanized connection’ for customer-led empathy to improve people and business performance.

Employee wellbeing Shaping culture Social impact Trust