Guiding leaders to greatness

Innovation Strategy Working practices

Avoiding Magical Thinking through purposeful R&D

By Mark Masterson Head of R&D, NTT DATA UK

01 February 2021

Mark talks to CXO about how the choice of words to describe innovation can change how you approach it, why research & development is the real leg work that leads to successful innovation, and why R&D doesn’t mean wearing a lab coat.