Avoiding Magical Thinking through purposeful R&D - CXO

Innovation Strategy Working practices

Avoiding Magical Thinking through purposeful R&D

By Mark Masterson Head of R&D, NTT DATA UK

01 February 2021

Mark talks to CXO about how the choice of words to describe innovation can change how you approach it, why research & development is the real leg work that leads to successful innovation, and why R&D doesn’t mean wearing a lab coat.

Up next

5 Minutes On… Innovation Strategies in Times of Turbulence

By Tanvir Khan Chief Digital Officer, NTT DATA Services

5 Minutes On… Navigating Complexity With Data

By Caroline Carruthers Award-winning data expert, author and co-founder of global data consultancy Carruthers and Jackson

5 Minutes On… Trends in the Metaverse

By Thomas Nørmark Global Head of Innovation, NTT DATA Business Solutions

Working with NXP to Create a Network for Global Collaboration

Orchestrating a Safe Return to College Life