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Artificial intelligence tells brands where to invest

By Ruggero Di Benedetto Head of Media Consulting, NTT DATA Italy

AI is maturing. One of its newest uses can help advertising match the most relevant content to the viewer, touching gaming, TV. Here’s how.

Redefining Audience Innovation

By Ruggero Di Benedetto Head of Media Consulting, NTT DATA Italy

There is a need for brands to shift their conversations with their audiences from the traditional passive to the empowering digital active. By transforming how people interact with media and platforms, businesses can redefine audience innovation.