Brand Archives

Artificial intelligence tells brands where to invest

By Ruggero Di Benedetto Head of Media Consulting, NTT DATA Italy

AI is maturing. One of its newest uses can help advertising match the most relevant content to the viewer, touching gaming, TV. Here’s how.

Artificial intelligence Brand Media Sports & culture

5 Minutes On… Why Reporting is the Unsung Hero of Sustainability

By Rosy Cinefra VP, Head of Legal & Compliance, NTT DATA Italia

Brand Corporate governance ESG Trust

5 Minutes On… Brand and Customer Loyalty

By Alonso Dominguez Head of Green Deal NTT DATA EMEAL

Brand Environmental impact ESG Strategy

Traceability Can Fix the Primary Sector’s Image Problem

By Angel Luis Teso Head of Cities, Territories and Primary Sector, NTT DATA EMEAL , Fernando Monzón Delgado Head of Cities, Territories and Primary Sector & Technology Manager, everis, an NTT DATA Company

In an industry plagued by scandal and a poor reputation for commitment to sustainability, those adopting developing technology and proactively improving supply chain capabilities, will be able to provide traceability and transparency particularly in the areas of social impact, safety and authenticity which is ultimately required by today’s customers.

Agriculture Brand Breakthrough technologies Social impact Supply chain

The Innovator’s Best Friend

By Michael Bayler Author of The Liquid Enterprise – How The Network is Changing Value

The customer value proposition is the beating heart of effective innovation. Today more than ever, to ignore this critical strategic anchor is to put both effective investment and business growth at risk.

Brand Innovation Strategy