Sebastian Solbach

Head of Business Consulting & Solutions, NTT DATA DACH

Sebastian Solbach is Senior Vice President responsible for Business Consulting & Solutions at NTT DATA DACH. In this role, he combines deep interdisciplinary integration knowledge with innovative foresight. He is driven by his passion to advise clients on how to create maximal value and satisfaction to our client.

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TX Marks the Spot: The Strategic Value of Total Experience

TX Marks the Spot: The Strategic Value of Total Experience

By Sebastian Solbach Head of Business Consulting & Solutions, NTT DATA DACH

The past ten years have seen the evolution of expectations, from what customers expect from brands and what employees expect from employers, to what the organisation expects from itself, its own culture and reputation. Combined, these expectations define the concept of the Total Experience (TX) – a concept that’s reshaping corporate strategy, interaction and engagement.

CX EX Strategy Trust