Guiding leaders to greatness

Paul Skinner

Corporate purpose expert and author of Collaborative Advantage

Paul is the Founder of Agency of the Future, MarketingKind and creator of Pimp My Cause. He is the Author of Collaborative Advantage: How collaboration beats competition as a strategy for success. Paul consults with leadership teams to define ideas that create value and engage customers, staff and partners with purpose. Paul believes that human cooperation and engagement is key to addressing society's most pressing challenges.

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Purpose Begins at Home

By Paul Skinner Corporate purpose expert and author of Collaborative Advantage

The pandemic has forced us to reconsider conventional approaches to management as we are united in a common experience, barriers between the professional and personal are blurred, and ultimately we realise our stakeholders are human. There is now huge potential for positive change in both social and economic spaces, if organisations look for the opportunities for good.

Diversity, equity & inclusion Hybrid working Operational agility Purpose