Guiding leaders to greatness

Mark Masterson

Head of R&D, NTT DATA UK

Over the last 25 years, Mark’s career has ranged from global multinationals to startup executive, mentor and advisor. Having held a series of senior global management and strategy roles at: Google, CSC (now DXC), Deutsche Bank, Zurich Financial Services and with Barclays Bank; he also worked in an advisory capacity to both US and UK Governments. Most recently, he has been a startup CTO, and worked at Google to help their customers manage digital transformations, become ‘data driven’ advertisers, and to grow startup ecosystems around the world. Currently, he leads Research and Development at NTT DATA in the UK, where his task is to transform the company by discovering and bringing to market new sources of revenue

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How Corporate R&D Makes Innovation Real

By Mark Masterson Head of R&D, NTT DATA UK

Part of the challenge of innovation is dismantling the different ways in which the word is used, and how that comes to life in a business context. Leaders should focus on testing hypotheses through research and development rather than trying to ‘do innovation.’

InnovationStrategyWorking practices