Founder & Chief Pollinator at Volans, professor, and author of Green Swans: The Coming Boom in Regenerative Capitalism
John Elkington is one of the founders of the global sustainability movement, an experienced advisor to business, and a highly regarded thought leader and keynote speaker. In 2008, The Evening Standard named John among the ‘1000 Most Influential People’ in London, describing him as “a true green business guru”, and as “an evangelist for corporate social and environmental responsibility long before it was fashionable”. In 2009, a CSR International survey of the Top 100 CSR leaders placed John fourth: after Al Gore, Barack Obama and the late Anita Roddick of the Body Shop, and alongside Muhammad Yunus of the Grameen Bank.
We are facing a continuing erosion of trust in the institutions of capitalism, globalization and democracy. But with a focus on regeneration, instead of just responsibility and resilience, businesses can plot a course through this period of disruption and systemic change.