Director, Data & Intelligence, NTT DATA UK
Ian is the Consulting Lead for NTT DATA UK’s Manufacturing, Automotive, and Services Business Unit. He leads data-driven transformation programmes that not only deliver immediate value, but provide flexibility to adapt and innovate in a rapidly changing business landscape. He thanks Bill Wilson for feedback on this article’s initial drafts.
Businesses are too focused on their desired data end-state being advanced analytics and machine learning. With increasingly rapid change and radically fluctuating consumer behaviours, historical data is a poor guide to the future. Partnering to establish data-sharing ecosystems is the future of assessing innovation success.