Eric Clark

Against the backdrop of a somewhat tumultuous economic landscape, a new trend is emerging: many companies are assessing the environment and deciding to direct their innovation efforts inwards, towards the more pragmatic matters of organizational efficiency and agility. When it comes to nurturing both long-term growth and customer value, this is a strategy that makes sense.

It’s no secret that businesses can be exposed to more risk during unpredictable times. However, it is also important to remember that this is precisely when our clients need us the most. If we reframe how we think about uncertainty – seeing it as a time of learning and opportunity rather than a series of obstacles to be overcome – growth is not only possible, but highly likely.