Author of the global best seller on innovation, Be Less Zombie
Elvin Turner is an innovation advisor and associate professor of innovation, entrepreneurship and creativity for MBA and executive education programmes. He is also the author of “Be Less Zombie: How great companies create dynamic innovation, fearless leadership & passionate people.”
When leaders are committed to innovation, the issues that undermine its efforts – lack of time, risk aversion and a certainty-driven culture – can be overcome. Covid-19 showed us that it’s time to get serious about innovation. Here’s how to get started.