Guiding leaders to greatness

Elvin Turner

Author of the global best seller on innovation, Be Less Zombie

Elvin Turner is an innovation advisor and associate professor of innovation, entrepreneurship and creativity for MBA and executive education programmes. He is also the author of “Be Less Zombie: How great companies create dynamic innovation, fearless leadership & passionate people.”

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Innovation for Pragmatists

By Elvin Turner Author of the global best seller on innovation, Be Less Zombie

When leaders are committed to innovation, the issues that undermine its efforts – lack of time, risk aversion and a certainty-driven culture – can be overcome. Covid-19 showed us that it’s time to get serious about innovation. Here’s how to get started.

Innovation Organisational design Shaping culture Strategy
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The CXO Podcast: The Challenge of Innovation

By Tom Winstanley CTO & VP New Ventures, NTT DATA UK Elvin Turner Author of the global best seller on innovation, Be Less Zombie

Creativity Innovation Organisational design Strategy