Chief Sustainability Officer and Head of Data & Intelligence Solutions, NTT DATA UK
Bill leads on Data and Intelligence Solutions for NTT DATA. He has been wrestling with data challenges in commerce, government and the third sector for over 20 years – ranging from genomics to hydraulics.
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Recent media coverage, such as BBC’s Panorama program that aired on 6th February, would lead some to conclude that cloud computing stands in opposition to environmental sustainability. The claim is focused on the ‘greedy’ data centers that support consumer applications such as Facebook and TikTok, which seem so essential to modern life. However, there is a strong pro-sustainability argument for the cloud.
Modern digital platforms are hungry for data. Personalized digital experiences, accurate risk forecasting and powerful predictions that result in energy-efficient infrastructure all start with raw data. Greater situational awareness enables both faster responses to an uncertain business environment and leaner operations. But there’s a quiet technology transformation underway that allows organizations to reach for data beyond their boundaries as never before.
With strong pressure in B2B coming from supply chain and investment funding to be able to prove sustainability goals, robust data is vital. Despite the complexity, organisations must work towards the big picture of data collection and analysis within their business now, to be in position to take the opportunities that carbon emission data can provide.
If the modern firm is an organism living through rapid and complex changes in its ecosystem, then data insight provides its sensory information. Using data to drive decision-making, as has long been the case for telecoms companies, holds the key to continual adaptation and improvement.
