IP & Product Manager, NTT DATA Romania
Anca is a passionate, resourceful product manager and innovator with focus on building the right innovation framework in order to nurture profitable ideas, build and sustain powerful brands and product portfolios. Empathy for customer needs, consumer behavior profiling and deep understanding of market landscape represent the fundament for acting as a facilitator between customer experience, technology and brand perception, aiming for best-in-class mix of value.
Looking out at the current business landscape, it’s evident that the established order is disassembling everywhere we turn: the pace of change makes innovation a priority for every organisation. But prioritising ideas, evaluating what to invest in and quantifying impact is still a stumbling block for many businesses.